Lecture notes in the discipline “Strategic Marketing”

Lecture notes in the discipline “Strategic Marketing” : for applicants for the second (master’s) level of higher education of the educational programme “Marketing” in the speciality 075 “Marketing” for all forms of study / National Technical University "Kharkov Polytechnic Institute" ; comp. O. Kitchenko. — Kharkiv : NTU "KhPI", 2024. — 70 p.