Lecture notes in the discipline “Strategic Marketing” [Electronic resource] : for applicants for the second (master’s) level of higher education of the educational programme “Marketing” in the speciality 075 “Marketing” for all forms of study / NTU “KhPI” ; comp. O. M. Kitchenko. - Electronic text data. - Kharkiv : NTU “KhPI”, 2024. - 71 p. - Б. ц. Кл.слова (ненормовані): MARKET SEGMENTATION -- POSITIONING OF THE PRODUCT ON THE MARKET -- TYPES OF MARKETING STRATEGIES -- STP MARKETING -- COMPETITIVE ADVANTAGES Есть полнотекстовые версии (доступ потребує авторизації) Дод.точки доступу: Kitchenko, Olena \comp.\ National Technical University “Kharkiv Polytechnic Institute” |