Marketing [Electronic resource] : methodical instructions for practical lessons for full-time students in specialties 072 – "Finance, Banking and Insurance", 073 – “Management”and 076 – “Entrepreneurship, Trade and Exchange Activity” (in English) / NTU “KhPI” ; comp.: D. A. Gorovyi, O. O. Havrys. - Electronic text data. - Kharkiv : [s. n.], 2019. - 32 p. - Б. ц.

Кл.слова (ненормовані):
CONCEPTS OF MARKETING -- MARKETING MIX -- MARKETING COMMODITY POLICY -- MARKETING COMMUNICATIONS -- MARKETING RESEARCH
Есть полнотекстовые версии (доступ потребує авторизації)

Дод.точки доступу:
Gorovyi, D. A. \comp.\
Havrys, O. O. \comp.\
National Technical University “Kharkiv Polytechnic Institute”