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ISBN 978-966-593-473-8

Exercises and texts aimed at mastering language of professional communication are presented in the work. The given exercise system has didactic foundation and is based on up-to-date achievements of foreign language teaching techniques.

It has been developed for the 1 year students of computer and economic specialities.

 

 

81.2 .:32.81

ISBN 978-966-593-473-8 . . , . . , 2007

 

Unit 1. Science and Technology Paradigms

Text 1. Science and Technology paradigms

Text 2. Say's Law of Market

Grammar

Verbs to be, to have, to do in Simple Tenses

The Pronouns

The Noun

The Category of Number and Case

Let's Speak English

Let me introduce myself.

Additional reading

Current Application of Computer Technology4

Communicative Strategies

Greetings, introductions

Cross-cultural Aspects of Communication

The Many Meanings of Communication

Unit 2. Imaging Systems

Text 1. Imaging Systems

Text 2. Software's Secret War

Grammar

Articles

Some, any, no

Simple Tenses (Active Voice)

Types of Questions

Let's Speak English

Me and My World

Additional reading

The Managerial Job

Communicative Strategies 5

How to Start a Conversation

Cross-cultural Aspects of Communication

Meanings Are in People, not Words

Unit 3. To Talk with a Computer

Text 1. To Talk with a Computer

Text 2. Human Behaviour

Grammar

Continuous Tenses (Active Voice) Adjectives. The Degrees of Comparison Let's Speak English

Appearances are Deceptive

Additional reading

American-English Rules

Communicative Strategies

Apologies and Excuses

Cross-cultural Aspects of Communication

Nonverbal Communication

Unit 4. Beat the Traffic by Telecommuting

Text 1. Beat the Traffic by Telecommuting

Text 2. Managing Conflict

Grammar

Perfect Tenses (Active Voice) Place of Adjectives and Adverbs

Let's Speak English

Tastes Differ

Additional reading

The Robot Surgeon Controlled from 4,000 miles away Communicative Strategies

Stating Likes, Dislikes and Preferences

Cross-cultural Aspects of Communication

Differences between Verbal and Non-verbal Communication

Unit 5. What is Multimedia?

Text 1. What is Multimedia?

Text 2. Resolving Conflict

Grammar

Perfect Continuous Tenses (Active Voice) Let's Speak English

Festivals and Holidays

Additional reading

What Exactly is the Internet?

Communicative Strategies

Invitations

Cross-cultural Aspects of Communication

Differences between Verbal and Non-verbal Communication (part 2)

Unit 6. Putting Multimedia to Work

Text 1. Putting Multimedia to Work

Text 2. Differences in Goals

Grammar

The Passive Voice

Let's Speak English

Education in Ukraine

Additional reading

The Challenges of Language Learning

Communicative Strategies

Suggestions

Cross-cultural aspects of communication

Job Choices

Unit 7. Big Business Implications

Text 1. Big Business Implications

Text 2. Appreciation. Success

Grammar

The Passive Voice Let's Speak English

Education in Great Britain

Additional reading

The Human Face - Let's Face it

Communicative Strategies

Persuasion

Cross-cultural Aspects of Communication

Adapting to Corporate Culture

Unit 8. Artificial Intelligence

Text 1. Artificial Intelligence

Text 2. The Market Environment

Grammar

The Modal Verbs Let's Speak English

Our University

Additional reading

The Meaning of Life is ... Enjoy it While You Can

Communicative Strategies

Advice. Opinions

Cross-cultural aspects of communication

Dressing for the Job